Advantage Travel Conference

Leisure Travel Breakout Sessions

Advantage Reveals Conference Leisure Breakout Sessions

With a continued emphasis on sessions that are relevant, practical and draw upon real experience, our leisure conference sessions include:

Advantage Managed Services – Business Re-Engineering
In the Advantage Managed Services session, which we are describing as potential ‘business re-engineering’, we want to challenge all members to think long and hard about the future shape and structure of their business; to consider if moving to our managed services scheme would allow them to relieve some of the burden of financial management responsibility to us yet still retain control for sales and business development activity, as well as the overall management and direction of the business.

In addition, Advantage Managed Services offers a number of potential exit strategies when it comes to selling the business.

Best Practice
From past experience we know members derive huge value from the best practice sessions we have previously run, especially being able to hear about improvements their peers have made in their businesses which can often be easily and practically translated across into their business.

In Malta we will again concentrate on real examples of changes members have made both in their internal operations and the ways in which they communicate with their customers to bring positive change to their business.

We are confident that this combination of learning great new business ideas matched with a potentially fundamental review of operating structures will deliver a leisure breakout session of real interest and value.

With average repeat business for independent travel agents sitting at around just 20%, it is more important than ever to hang on to the customers you currently have.

In a masterclass facilitated by direct marketing expert Martin Chillcott of Radar and Carolyn Hardy, the new Direct Marketing Manager at Advantage, they will consider:

• The key lessons learnt from the three direct marketing pilots with members in 2011
• How retaining customers is far more cost effective and has a much better response than obtaining new customers
• Direct marketing industry insight
• The practical steps members need to take in their businesses to ensure any direct marketing activity gains the maximum impact
   

It is a fact that John Lewis and Marks and Spencer are now transacting 30% of their business online – is your online strategy fit for purpose?

Now more than ever is the time for you to have clear guidance on what online plan you should follow for your business and in a session facilitated by Advantage Online Promotions Manager Wendy Missenden and our preferred online business partners, we will consider:

• Is a bookable or non-bookable web presence the right way to go?
• How can you create a web strategy that most matches your overall business expertise and separates you out from the competition?
• What role does Facebook, Twitter, your customers and your staff play in improving your online customer appeal?

With reference to the products that will be available to members in April, we will help you decide what online solution is best for you.

However, you need to be in Malta in order to participate in these sessions, and we urge you to register today.