Advantage Travel Conference

Bruce Dickinson

Iron Maiden frontman to address the 2012 Advantage Conference

With the 2012 Advantage Conference drawing ever closer, Advantage is delighted to announce that our second keynote speaker is Bruce Dickinson, who is both a rock legend and a successful businessman. We are particularly pleased to have secured Bruce for our conference as his speaking engagements are limited and we will be the first UK travel audience he will have addressed.

Still an active member of Iron Maiden, one of the most successful rock bands of all time having sold over 85 albums worldwide, Bruce’s other passion is flying and he holds a commercial airline pilot’s licence.

In addition, he was previously a pilot and marketing director for Astraeus Airlines which recently went into administration and Bruce is now in the process of leading them out of liquidation.

His evident entrepreneurial spirit has also seen him obtain government funding to create an aircraft maintenance company creating 1500 jobs in Wales and he is also involved in an airship venture to manufacture drones which have both a military and a commercial application.

In his presentation, Bruce will provide a fascinating insight into:

• How to thrive in the ultimate change management environment: one day selling out 50,000 seater arenas, the next day negotiating complex leasing agreements with aircraft providers

• The need to be agile and flexible in business planning with an ability to seize an unexpected opportunity

• The ups and downs of business and the sometimes hard lessons that have been learnt

• Finally, Bruce will offer us a glimpse into the potential future of air travel and the opportunities that it may present us

Bruce will also be available to answer any questions that you may have at the end of his presentation.

If you would like to hear Bruce speak then you need to register for the Advantage Conference which takes place 26-29 April 2012 in Malta.